ICBEC with its corporate and government partners will exclusively present on ITB annually its latest sustainability innovations within the tourism sector making sure the ITB becomes a centre of excellence in economic, environmental and social sustainability development. The tourism industry sector has the enormous economic potential to contribute to the preservation of the planet's natural resources, especially ocean and biodiversity and will play a major part in changing the negative industrial pollution impact on the planet. ICEBC will set a narrow focus on global tourism sector development policies that will be introduced during the ITB fair annually.